'Everybody get their 15 minutes of fame ' Andy Warhol. A CV is your opportunity to be on the spotlight

A CV should provide brief but concise points on what you would like the recruiter to see.

Highlight major experiences and  competencies, be specific about your accomplishments  e.g if you are a portfolio manager who has been responsible for building portfolios worth £12.5 Million, that has a higher capability to grab a recruiter's attention

The truth is that because of the volumes of CVs recruiters, they hardly spend 2 minutes looking at your CV, therefore carefully drafted CV with interesting highlights will grab a recruiter's attention and save your CV from going to the bin

 It is important to tailor your CV to current position because recruiters will try to match the best person for the position. This will depend on skills required for the job, your ability as a candidate to perform the job beyond your immediate qualifications.

The following are key determinant;
Knowledge: Experience and qualifications that you posses
Skills: Demonstrated skills you have
Abilities:Potential to carry out range of different tasks beyond your immediate skills or knowledge
Attitude: Your personality and degree to which you are enthusiastic, flexible and positive in your approach

If you have not had a lot of education put more emphasis on experience

Remove negative remarks about yourself e.g. If you are a strong minded person and assertive, you could instead say that you enjoy talking to customers

If you have 10 years experience, surely there must have been lessons learnt, problems you have solved, and specific experiences you have learnt, those are what you need to emphasize